Founded in 2013, SOG design specialises in innovative and personalised designs that challenge traditional paradigms. Their collaborative approach involves clients in every step of the process. The firm combines respect for local traditions with a global network and a focus on ecological responsibility, gaining recognition for its creative diversity.

Starfish is a 58-hectare development in Phu Quoc, Vietnam, combining residential, retail, and hospitality components. It’s located near Starfish Beach (Bai Sao), known for its scenic white sands and turquoise waters. The design embraces a tropical and vernacular approach, aiming to recreate the feel of an ideal beach vacation. The client’s goal is to make Starfish a high-end beach destination that serves as a second home, offering immersive retail and lifestyle experiences.

Each project reflects a commitment to sustainable design, regional relevance, and spatial clarity, qualities central to the evolving role of architecture in complex urban and ecological settings.