The Hills Lifestyle Estate is an ultra-luxury residential golfing estate in Harare, developed by WestProp. Set within a USGA-quality championship golf course, it offers a range of high-end homes, apartments, townhouses, penthouses, and retirement living options, complemented by extensive sporting facilities, recreational amenities, and a fully integrated shopping mall.

Positioned as the pinnacle of exclusive living, The Hills Lifestyle Estate attracts affluent individuals, professionals seeking a balanced work-life environment, golf enthusiasts, retirees looking for security and comfort, and investors interested in premium real estate opportunities. The development’s prime location near the city’s key areas enhances its appeal, offering convenience alongside luxury.

WestProp’s marketing campaign was strategically designed to target high-net-worth individuals, international buyers, and luxury enthusiasts. The project was promoted through global media platforms, high-profile real estate exhibitions, and social media engagement. Notable events included a Diaspora Dinner in Washington, DC, on February 28, 2024, the official groundbreaking at The Hills Lifestyle Estate on May 2, and the Zim Open Exhibition at the Royal Harare Golf Club from May 9 to 12. These initiatives created significant visibility and interest in the estate.

Digital marketing played a crucial role, with QR codes integrated into promotional materials, leading potential buyers to key platforms, including WhatsApp for real-time engagement. A dedicated landing page featuring SEO optimisation and high-quality 3D renderings helped capture interest, ensuring The Hills Lifestyle Estate remains at the forefront of Zimbabwe’s luxury real estate market.