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tudio Cicconi presents a project that positions OG Ambientes as a benchmark for high-end bespoke furniture. OG Ambientes is a premium bespoke furniture brand with 18 years of history, firmly established in the Brazilian Midwest, in the city of Goiânia. In 2024, the company moved to a new, fully automated manufacturing facility spanning almost 3,000m2.

Within this new structure, the client allocated a 500m2 area for the creation of a conceptual flagship showroom, a space that would break away from any traditional market references. The brief was clear: to design an innovative and immersive environment that would serve as a laboratory for the launch and real-life experience of OG’s 2025 Collection. The space needed to spark an immediate “WOW” factor, surprising customers, partners, and industry professionals alike.

To translate the client’s vision into a truly disruptive retail interior, the concept of an art gallery experience was adopted, transforming the showroom into a curated journey rather than a static display. The path through the 500-square-metre space is intentionally dark and atmospheric, heightening the visitor’s senses. One illuminated box reveals itself, a complete kitchen setting bathed in warm, precise lighting. As the journey continues, the lighting system choreographs the transition from one environment to the next, ensuring each space is experienced in isolation with full attention and emotional impact.

This theatrical approach transforms the showroom into a dynamic narrative, offering a one-of-a-kind “WOW” moment that redefines interaction with bespoke furniture and reinforces OG Ambientes’ position as a pioneer in high-end retail design.